Cattle grazing in pasture

Registration Open for Cattlemen’s Conference: Blueprint for The Future

Type conference will cover topics including genetic prediction, pasture and soil health, trends in beef production, and show ring and marketing ethics.

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STILLWATER, OKLAHOMA — Thirty-five years ago, cattle industry leaders gathered at the Blueprint for the Right Kind type conference. This spring, the event will be reprised as Cattlemen’s Conference: Blueprint for the Future, presented by Cattlemen’s Congress, Oklahoma State University and the Noble Research Institute. The event will be held May 24-25 on the Oklahoma State University campus. 

“Cattlemen’s Conference will be a must-attend event for anyone interested in building the right kind of cattle, not just for today, but for the future,” said Jarold Callahan, chairman of Cattlemen’s Congress. “The event in the 1980s focused on building cattle that fit the industry at that given time. Today, the industry has evolved and therefore, our cattle and management need to do the same.” 

The two-day conference will feature renowned speakers from each segment of the industry, covering topics including genetic prediction, pasture and soil health, trends in beef production, and show ring and marketing ethics, and more. 

Highlighting the event is a keynote address by Frank Mitloehner, professor and air quality specialist in cooperative extension in the Department of Animal Science at University of California-Davis. Dubbed “The Greenhouse Gas Guru,” Mitloehner is well-known for his research-backed stance that eating meat and taking care of the planet are not mutually exclusive.  

Early registration, which is open through May 5, costs $200 and includes all sessions, meals, breaks and a social hour. Onsite registration will be available for $250. 

For a complete schedule, or to register, visit

Media Inquiries: 

Ryan McNeill
Noble Research Institute 
Phone: 580-224-6364
Email: [email protected]

J.D. Rosman  
Cattlemen’s Congress  
Phone: 405-235-0404 
Email: [email protected] 

Jami Mattox 
Oklahoma State University Agriculture 
Phone: 405-744-1884 
Email: [email protected]  

Noble Research Institute is an independent nonprofit agricultural research organization dedicated to guiding farmers and ranchers in applying regenerative principles that yield healthier soil, more productive grazing land and business success.

At Noble, researchers, facilitators and ranch staff work together to share with farmers and ranchers the skills and tools to regenerate the land in a profitable manner. Noble is focused on the regenerative management of the nation’s grazing acres, which directly impacts pasture and range environments, wildlife, pecan production and livestock production. Regenerative management recognizes that each decision made on the ranch impacts the interactions of the soil, plants, water, animals, economics and people. Noble’s 14,000 acres of working ranch lands provide a living laboratory on which to demonstrate and practice regenerative principles and ideas to deliver value to farmers and ranchers across the U.S.

For media inquiries concerning the Noble Research Institute, please contact:

Kim Leaston, Public Relations Specialist | 580-223-5810

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