Joe Pokay and Chance Tynes on horseback

New Docuseries Details Impact of Applying Soil Health Principles to Noble Ranches

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ARDMORE, OKLA. — When Noble Research Institute shifted its focus to helping ranchers improve soil health and build a stronger bottom line (defined as “regenerative ranching” by the institute), they started with their own ranches.

For almost two seasons, they have been applying soil health principles to almost 14,000 acres of pasture and grazing lands in southern Oklahoma. The impact has been evident on the land and the profitability. Now, thanks to a new docuseries on YouTube, ranchers across the nation can see the changes taking place on Noble’s seven ranches.

The docuseries — entitled Regenerating the Ranch — shares challenges, lessons learned and the victories along the way as Noble makes management decisions based on the six soil principles, said J. Adam Calaway, director of communications and public relations.

“The docuseries takes ranchers on this journey with us,” Calaway said. “Whether they’re considering implementing soil health principles or adaptive-multi-paddock grazing or they already are, we hope they’ll learn, laugh and join us on this remarkable journey.”

Regenerating the Ranch is a deep dive into the six soil health principles and their application on ranchers that are unique in topography, use and history.

“We are managing for soil health, increased soil carbon and soil water-holding capacity,” said Joe Pokay, Noble’s General Ranch Manager. “To accomplish this end, we are working with nature, using photosynthesis, the natural biology of grasslands and the power of grazing animals.”

The docuseries launched in August with new episodes released every other Tuesday.


Joe Pokay and Chance Tynes riding on horseback
Hands inspecting a clump of soil in pasture
Inspecting a clump of soil with plant roots
Joe Pokay and Frank Rhoades moving cattle
Aerial shot of cattle being moved at the Red River Ranch


Noble Research Institute, LLC ( is an independent nonprofit agricultural research organization dedicated to delivering solutions to great agricultural challenges. Headquartered in Ardmore, Oklahoma, Noble’s goal is to achieve land stewardship for improved soil health in grazing animal production with lasting producer profitability. Achievement of this goal will be measured by farmers and ranchers profitably regenerating hundreds of millions of acres of U.S. grazing lands. Noble aims to remove, mitigate or help producers avoid the barriers that deter the lasting use of regenerative, profitable land management practices in grazing animal production.

Researchers, consultants, educators and ranch staff work together to give farmers and ranchers the skills and tools to regenerate the land in a profitable manner. Noble researchers and educators seek and deliver answers to producer questions concerning regenerative management of pasture and range environments, wildlife, pecan production, and livestock production. Regenerative management recognizes that each decision made on the ranch impacts the interactions of the soil, plants, water, animals and producers. Noble’s 14,000 acres of working ranch lands provide a living laboratory on which to demonstrate and practice regenerative principles and ideas to deliver value to farmers and ranchers across the U.S.

For media inquiries concerning the Noble Research Institute, please contact:

Ryan McNeill, Digital Marketing Manager | 580-223-5810

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