Create Your Ranch’s Plan

You see agriculture’s future differently, and you’re ready to prove that resilient, profitable and innovative operations aren’t just possible — they’re essential. Whether you’re taking over a family operation or starting fresh, you need the tools, knowledge and support to turn your vision into reality.

Learn from young producers proving the next generation can build profitable, regenerative operations from the ground up. These farmers and ranchers share their strategies, mistakes and how they proved that regenerative practices deliver both ecological and economic wins. Their stories provide the inspiration you need to turn your vision into measurable success.

Case Studies

Kelly Mulville

Located an hour south of San Jose, California, Paicines Ranch spans 7,600 acres of rolling hills, vineyards and rangeland that have been continuously operated since 1846.

Paul Bush

Paul Bush operates a small but thriving farm — Circle PK Farm & Ranch — in central Arkansas, where he raises sheep and cattle for custom butchering.

Thomas Family

Annette and Mark Thomas manage Thomas Land & Cattle, a family livestock operation in north-central Oklahoma that integrates cattle and sheep across diverse pastures.

Lessons from the Field

Your next ranching listen is a click away – we’ve curated a playlist of informative (and entertaining!) podcasts to support your learning journey and keep you motivated.

Resources To Support Your Journey

7 Soil Health Indicators to Look For in the Field

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Learn how to build an operation that aligns with your vision. These articles provide the foundational knowledge and strategies you need to begin applying regenerative principles and achieve measurable success from the start.

Articles Offering How-To Advice, Research, Etc.

Voices from your Community

“My largest takeaway so far has been that I need to retrain my thought process to become a farmer of grass, not a raiser of livestock and animals. Because once I take care of the infrastructure and the grass, everything else will fall into place.”

– Tyler Black

“When I first got to this ranch, one of the first things that happened was a botanical survey and there were 11 species of plants growing in the vineyard site. So, not that great. With that, before we planted the new grape vines we did three years of using cover crops and holistic plant grazing, which helped us increase the soil health. They completed another botanical survey this year [ten years later], it showed that now we have over 100 species of plants in the vineyard.”

– Kelly Mulville

“We’ve had land leased for three and a half years, and it was two and a half years until we really saw changes. It was last summer, we’d actually given up on one of the cover crops we had planted, so I stopped driving by because it was honestly kind of depressing. Then, later in the summer I went back and there was a lot of life out there – lots of forage and good soil. When we got a rain, it absorbed and didn’t run off. It’s really bounced back, but that took three years of continuing the practices.”

– Annette Thomas