Regenerative ranching is about healthy soil and a stronger bottom line.

Applying regenerative agriculture principles allows farmers and ranchers in grazing animal production to be profitable and good stewards of the land.

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The Power of a Regenerative Mindset

Regenerative ranchers draw energy from their desire to improve the land and other productive attitudes.

Rosie Burroughs and her family

Rosie Burroughs

“Take the time to be an observer, to look at what you’re doing, and to know if what you’re doing is working. It’s good to be open-minded and willing to try.”

Jake Miller and his family

Jake Miller

“The successful people I have seen [are the ones who] take time to monitor the range and see what’s out there in terms of plant health and range conditions.”

Gail Fuller and his partner, Lynnette Miller

Gail Fuller

“I knew I needed to make changes so future generations could have the same chance to do what I’m doing.”

What is regenerative ranching?

Regenerative ranching is the process of restoring degraded grazing lands using practices based on ecological principles.

How do organic agriculture and regenerative agriculture differ?

While buying organic food can assure you that the land on which it was grown was managed without the use of most synthetic fertilizers and pesticides, the label itself cannot tell you whether the health of the land is improving. Regenerative agriculture focuses on building soil health and restoring degraded land within a food production system.

Learn more about Regenerative Agriculture

Noble consultant holding up a clump of healthy soil over a pasture.

Regenerative agriculture is the key to improving farmland and soil.

Regenerative agriculture and regenerative ranching are reshaping how we think about farming and food production.

Traditional ways of approaching agriculture and livestock production often rely on an overuse of chemical inputs and tillage. This can degrade the land and our environment while also undermining the producer’s profitability.

Regenerative agriculture is the process of restoring degraded soils using farming and grazing practices based on ecological principles. The benefits of regenerative agriculture practices include:

  • Increasing biodiversity in soil
  • Capturing carbon in the soils to combat climate variability
  • Improving water-holding capacity of soil, making it more drought- and flood- resilient
  • Decreasing the use of chemical inputs and subsequent pollution
  • Enhancing wildlife habitat

Healthy Soil Provided These Ranchers a Solid Foundation.

See how three ranching families overcame challenges to build profits and healthy soil.

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Regenerative ranching begins with an understanding of how ecosystems work.

Regenerative ranchers commonly lower their input costs and develop skills in profitably managing their livestock and forages to feed the soil.

Cattle grazing in a tall-grass pasture.

Regenerative Ranching Focuses on the Land

Regenerative ranching focuses on enhancing and restoring the land, making it more resilient and supporting the health of the overall ecosystem.

Noble Consultant holding up a clump of healthy soil.

Healthy Soils Benefit Society as a Whole

Healthy soils and ecosystems produce a variety of ecosystem services enjoyed by all of society, including carbon sequestration and water retention and filtration.

Noble consultant, Jeff Goodwin, speaks with a group of ranchers.

Regenerative Ranching Is Good For Ranchers

Regenerative ranching is generally associated with holistic management and decision-making as well as managed grazing. Intentional management is good for ranchers.

Regenerating The Land While Increasing Ranchers’ Profitability is Noble's Goal

Noble consultant, Jim Johnson, inspects a clump of soil with a rancher.

For more than 75 years, Noble Research Institute has built deep relationships with agricultural producers. This year, Noble is taking the next steps in the Institute’s journey.

As we’ve announced in recent months, we are focusing all of our operations on regenerative ranching that balances profitability and stewardship. Why? Because farmers and ranchers shouldn’t have to choose one objective over the other.

Read More About Our Regenerative Journey

Pausing Our Consultation Efforts. Read More Here.

Regenerating the Ranch
Our new docuseries exploring Noble's regenerative transformation

Our regenerative journey started with seven research ranches.

A total of 14,000 acres. Located across southern Oklahoma, each ranch property is unique in topography, use and history.

We're sharing every aspect of the regenerative journey on our Noble ranches. See what’s working, what isn’t and how to continue building a healthier ecosystem while improving your bottom line.

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Soil Carbon 101: Determining If Soil Carbon Storage Markets Are Right For You

The commitment of your carbon or other ecosystem service requires careful consideration and the right partner-purchaser. This guide provides useful questions to assist landowners in identifying partners and contract terms that best align with their personal and operational goals.

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