Discover Your Profit Potential

You’ve built something substantial through years of hard work and proven methods. The question isn’t whether change is possible — it’s whether it’s worth the risk and effort. Here, you’ll find the research, practical guidance and real stories from producers who’ve successfully enhanced their operations without abandoning what already works.

Ranchers gain wisdom and experience with every season. Each calving comes with its own lessons and every drought teaches you how to make do with less. Below are useful lessons from tenacious ranchers who knew they needed to make a change and faced the challenge with optimism and a little help from their communities.

Case Studies

Andy Popp

Regenerative rancher Andy Popp finds multiple benefits from saying “yes” to taking part in field research projects.

Bart Simmons

Bart Simmons and his sons, Trent and Andrew, operate 2S Ranch in Palo Pinto County, Texas.

Mike Williams

A California cattle rancher discovers a new take on what it means to be a sustainable rancher and encourages others to do the same.

Lessons from the Field

Your next ranching listen is a click away – we’ve curated a playlist of informative (and entertaining!) podcasts to support your learning journey and keep you motivated.

Resources To Support Your Journey

10 Ways Regenerative Principles Can Increase Profit on Your Ranch

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Get the facts and real-world evidence you need to make informed decisions about enhancing your operation. These articles provide data-driven insights and practical guidance from producers who’ve successfully integrated new practices without sacrificing what already works.

Articles Offering How-To Advice, Research, Etc.

Voices from your Community

“Noble has really opened my eyes to what we can do on our ranch. Taking care of the land, soil, the whole works. Just as Chuck said, you can’t put each of these into different silos, they’re all in one silo. As ranchers, we need to be looking overall, the whole thing: the soil, microbes, grasses, wildlife, birds, the whole works.”

– Bart Simmons

“Since I’ve started assessing my soil health and applying the principles, I can see improvements in soil cover already. Land that was bare six months ago is now covered. My message to someone who is just starting this journey is to find resources, find friends, find a network that you can bounce questions off of. Find an organization, such as Noble, that has a bank of information. It’s okay to admit that you’re trying to do things differently than you used to. People are not wrong. It’s just a different approach.”

– Paul Bush

“The last time I sprayed my grass for weeds, the bottom of the hose on my sprayer got hooked on something and pulled off. There was a lot of money draining into the ground. I was trying to capture it before it all ran out of the tank, and I ended up taking a shower in that spray. I thought, ‘man, there’s got to be a better way.’ Now, instead of making hay in a tractor, I get to just watching the cattle graze. I enjoy just going out and just looking at them.”

– Paul Luna