1. About


To deliver solutions to great agricultural challenges


To achieve regenerative land stewardship in grazing animal production with producer profitability

Why do we exist?

To assist farmers and ranchers as they regenerate the land in a profitable manner

What is our objective?

Remove, mitigate or avoid the barriers deterring the lasting use of regenerative, profitable land management practices in grazing animal production. These barriers consist of:

  • Lack of available, science-based management knowledge.
  • Lack of guides and mentors.
  • Economic uncertainty in adoption and operations as well as ongoing risk.
  • Cultural/societal influences.

What do we do?

We research, demonstrate, and teach principles and practices of regenerative land stewardship.

What are our core values?

  • Be Noble. Exhibit an open mind, positive attitude and charitable heart. Carry forward the ideas and principles of Lloyd Noble.
  • Serve as a trusted resource. Be responsible for your work. Work for the success of others.
  • Steward the land. Care for the land and its improvement. The health of soil, plants, animals, and humans is one and indivisible.