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The Future of Beef Sustainability at McDonald's: Townsend Bailey

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In 2014, McDonald's pledged to move to a beef supply that is sustainably-sourced throughout the value chain – from the ranch to the customer. Townsend Bailey, director of supply chain sustainability for McDonald’s USA, talks about McDonald's definition of "sustainable," the company's collaborations with the beef industry and other interested groups to move to more sustainable production, and the chain's future goals for beef sustainability.

Bailey's presentation was part of the Noble Research Institute's Texoma Cattlemen's Conference on February 24, 2017 in Ardmore, Oklahoma.