1. Videos

Beef Sustainability Panel Discussion | McDonald's Beef Sustainability Project

Posted Feb. 24, 2017

Representatives from McDonald's USA, Tyson Foods, Noble Research Institute, Beef Marketing Group (BMG) and the Integrity Beef Alliance previewed a two-year pilot research project at the 2017 Texoma Cattlemen's Conference in Ardmore, Okla. The panel discussion explained the initiative that will seek methods to improve sustainability across the entire beef value chain, test metrics established by the U.S. Roundtable for Sustainable Beef (USRSB) and explore scalable solutions that could be applicable to beef production across the country.

Comments