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The story of beef is complex. It begins with a calf born on a ranch and continues two years. Dozens of people are involved from start to finish before the story ends at dinner. Though each person depends on the others, rarely does one see the full story. Together, they seek improved sustainability. First, they must connect.
Noble Research Institute livestock consultant Ryon Walker, Ph.D., was recently appointed to serve on the board of directors for three independent, national beef cattle organizations.
Hugh Aljoe, director of producer relations, calls 2017 "the year of a new beginning." Here are a few highlights from the year.
The entire beef value chain is engaged in a beef sustainability pilot project, which is testing U.S. Roundtable for Sustainable Beef indicators and metrics.
In 2015, Noble Research Institute helped found the U.S. Roundtable for Sustainable Beef. Read about the group’s work and the progress made to date.
In 2017, representatives from Noble Research Institute, Integrity Beef Alliance, Beef Marketing Group, Tyson Foods, Golden State Foods and McDonald’s set out to test the U.S. Roundtable for Sustainable Beef metrics and align the segments of the beef supply chain.