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The entire beef value chain is engaged in a beef sustainability pilot project, which is testing U.S. Roundtable for Sustainable Beef indicators and metrics.

The story of beef is complex. It begins with a calf born on a ranch and continues two years. Dozens of people are involved from start to finish before the story ends at dinner. Though each person depends on the others, rarely does one see the full story. Together, they seek improved sustainability. First, they must connect.

In 2015, Noble Research Institute helped found the U.S. Roundtable for Sustainable Beef. Read about the group’s work and the progress made to date.

Hugh Aljoe, director of producer relations, calls 2017 "the year of a new beginning." Here are a few highlights from the year.