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Beef Sustainability Panel Discussion | McDonald's Beef Sustainability Project
Representatives from McDonald's USA, Tyson Foods, Noble Research Institute, Beef Marketing Group (BMG) and the Integrity Beef Alliance previewed a two-year pilot research project at the 2017 Texoma Cattlemen's Conference in Ardmore, Okla.
From Ranch to Restaurant
The story of beef is complex. It begins with a calf born on a ranch and continues two years. Dozens of people are involved from start to finish before the story ends at dinner. Though each person depends on the others, rarely does one see the full story. Together, they seek improved sustainability. First, they must connect.
USRSB Helps Industry Improve and Communicate
In 2015, Noble Research Institute helped found the U.S. Roundtable for Sustainable Beef. Read about the group’s work and the progress made to date.
From the Pilot’s Seat: The Integrity Beef Sustainability Project
In 2017, representatives from Noble Research Institute, Integrity Beef Alliance, Beef Marketing Group, Tyson Foods, Golden State Foods and McDonald’s set out to test the U.S. Roundtable for Sustainable Beef metrics and align the segments of the beef supply chain.