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Program Recognizes Young Producers of High Quality Beef
The Noble Research Institute Junior Beef Excellence Program recognizes 4-H and FFA members for their ability to raise steers that yield high quality beef. Participants exhibit their steers at local...
Beef Sustainability Panel Discussion | McDonald's Beef Sustainability Project
Representatives from McDonald's USA, Tyson Foods, Noble Research Institute, Beef Marketing Group (BMG) and the Integrity Beef Alliance previewed a two-year pilot research project at the 2017 Texoma Cattlemen's Conference in Ardmore, Okla.
Beef Sustainability: A Journey, Not an Endpoint
The entire beef value chain is engaged in a beef sustainability pilot project, which is testing U.S. Roundtable for Sustainable Beef indicators and metrics.
The Year 2017 in Review
Hugh Aljoe, director of producer relations, calls 2017 "the year of a new beginning." Here are a few highlights from the year.
National coalition launches pilot research project to improve sustainability in US beef industry
ARDMORE, Okla. — Environmental, social and economic sustainability is a long-held objective of the United States beef industry and the focus of a new, national research project.
McDonald's USA,...
From the Pilot’s Seat: The Integrity Beef Sustainability Project
In 2017, representatives from Noble Research Institute, Integrity Beef Alliance, Beef Marketing Group, Tyson Foods, Golden State Foods and McDonald’s set out to test the U.S. Roundtable for Sustainable Beef metrics and align the segments of the beef supply chain.
From Ranch to Restaurant
The story of beef is complex. It begins with a calf born on a ranch and continues two years. Dozens of people are involved from start to finish before the story ends at dinner. Though each person depends on the others, rarely does one see the full story. Together, they seek improved sustainability. First, they must connect.