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Program Recognizes Young Producers of High Quality Beef
National coalition launches pilot research project to improve sustainability in US beef industry
Beef Sustainability Panel Discussion | McDonald's Beef Sustainability Project
Representatives from McDonald's USA, Tyson Foods, Noble Research Institute, Beef Marketing Group (BMG) and the Integrity Beef Alliance previewed a two-year pilot research project at the 2017 Texoma Cattlemen's Conference in Ardmore, Okla.
The Year 2017 in Review
Hugh Aljoe, director of producer relations, calls 2017 "the year of a new beginning." Here are a few highlights from the year.
Beef Sustainability: A Journey, Not an Endpoint
The entire beef value chain is engaged in a beef sustainability pilot project, which is testing U.S. Roundtable for Sustainable Beef indicators and metrics.
From Ranch to Restaurant
The story of beef is complex. It begins with a calf born on a ranch and continues two years. Dozens of people are involved from start to finish before the story ends at dinner. Though each person depends on the others, rarely does one see the full story. Together, they seek improved sustainability. First, they must connect.