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Townsend Bailey, director of supply chain sustainability for McDonald’s USA, talks about McDonald's definition of "sustainable," the company's collaborations with the beef industry and other interested groups to move to more sustainable production, and the chain's future goals for beef sustainability.

Dr. Evan Whitley, Manager of Noble's Center for Advanced Agricultural Systems and Technology, details the practices Noble uses with its own cowherd.

Dr. Stephen Webb, Landscape Ecologist for the Noble Research Institute, shows us some of the latest gear and software being employed by Noble researchers to track and learn more about animal behavior.

Noble's Manager of the Center for Pecans and Specialty Agriculture, Dr. Charles Rohla, brings us up to date on some of the pecan projects currently active at the Institute.

Dr. James Rogers talks about the two grazing studies that the Noble Research Institute is conducting at its Pasture Demonstration Farm.

Dr. Jon Biermacher has analyzed the economics of various cull cow sale options to highlight strategies producers can use to maximize revenues.

Bryan Nichols, livestock consultant with the Noble Research Institute, presents the results of this research project.

After the roller coaster ride of the 2015-2016 cattle markets, Oklahoma State University professor Derrell Peel, Ph.D., looks at the factors that will affect inventories and prices in 2017 and beyond.