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Craig Watson receives Noble's 2017 Leonard Wyatt award

ARDMORE, Okla. — Noble Research Institute presented Craig Watson with the 2017 Leonard Wyatt Memorial Outstanding Cooperator Award during a special presentation Friday at the Texoma Cattlemen's...
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2017 Leonard Wyatt Memorial Outstanding Cooperator Award

In 2004, the Noble Research Institute established the Leonard Wyatt Memorial Outstanding Cooperator Award. The award honors an agricultural producer who exemplifies what the term "cooperator" implies...
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The Future of Beef Sustainability at McDonald's: Townsend Bailey

Townsend Bailey, director of supply chain sustainability for McDonald’s USA, talks about McDonald's definition of "sustainable," the company's collaborations with the beef industry and other interested groups to move to more sustainable production, and the chain's future goals for beef sustainability.

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The Noble Research Institute As A Cattle Producer

Dr. Evan Whitley, Manager of Noble's Center for Advanced Agricultural Systems and Technology, details the practices Noble uses with its own cowherd.

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Animal Tracking: Advanced and Emerging Technologies

Dr. Stephen Webb, Landscape Ecologist for the Noble Research Institute, shows us some of the latest gear and software being employed by Noble researchers to track and learn more about animal behavior.

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Adapting Stocker Cattle to Wheat Pasture

Bryan Nichols, livestock consultant with the Noble Research Institute, presents the results of this research project.

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2017 Cattle Market Update: Dr. Darrell Peel

After the roller coaster ride of the 2015-2016 cattle markets, Oklahoma State University professor Derrell Peel, Ph.D., looks at the factors that will affect inventories and prices in 2017 and beyond.

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Beef Sustainability Panel Discussion | McDonald's Beef Sustainability Project

Representatives from McDonald's USA, Tyson Foods, Noble Research Institute, Beef Marketing Group (BMG) and the Integrity Beef Alliance previewed a two-year pilot research project at the 2017 Texoma Cattlemen's Conference in Ardmore, Okla.

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Defining Beef Sustainability: John Butler, Beef Marketing Group

John Butler, CEO of the Beef Marketing Group, talks about collaborations underway between the cattle industry and other interested parties to define and agree on measurements for the sustainable production of beef.

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