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Meredith Ellis Ulibarri of G Bar C Ranch in Rosston, Texas, is among the Integrity Beef Alliance producers raising calves for a two-year national beef sustainability pilot project. She answers questions about the project.
The entire beef value chain is engaged in a beef sustainability pilot project, which is testing U.S. Roundtable for Sustainable Beef indicators and metrics.
In 2015, Noble Research Institute helped found the U.S. Roundtable for Sustainable Beef. Read about the group’s work and the progress made to date.
Hugh Aljoe, director of producer relations, calls 2017 "the year of a new beginning." Here are a few highlights from the year.
In 2017, representatives from Noble Research Institute, Integrity Beef Alliance, Beef Marketing Group, Tyson Foods, Golden State Foods and McDonald’s set out to test the U.S. Roundtable for Sustainable Beef metrics and align the segments of the beef supply chain.