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Results for pages tagged with "strategic marketing"

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  • News
  • Publications
  • Noble News and Views
  • 2014
  • May

Risk management requires analysis, strategic marketing

Agriculture, by its very nature, is a volatile business. Many producers worry about how long high prices can be sustained. Fear of falling prices, combined with high input costs, seems to have risk management on everyone's mind, but few individuals are comfortable with the details.