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A national coalition convened by the Noble Research Institute announced its intent to create a new voluntary environmental services market that benefits agricultural producers and improves the environment for society at large.

The latest request for proposals, which has just been released, is a communications RFP designed to solicit an agency of record to support the ESM program. The selected firm will help the ESM program develop its branding and positioning strategy and help devise outreach campaigns to ranchers and farmers, key stakeholders, investors, buyers, and program supporters.

Since the Noble Research Institute announced the creation of the new voluntary ecosystem services market Feb. 21, the steering committee and eight working committees guiding the effort have been exceptionally busy. This week, a request for proposals will be released to select companies to solicit an agency of record to support the ESM program.