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Results for pages tagged with "integrity beef alliance"

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  • News
  • Publications
  • Noble News and Views
  • 2015
  • September

Integrity Beef pays dividends in high cattle markets

Large and small ranches benefit equally from participating in Integrity Beef Alliance.
  • News
  • Publications
  • Noble News and Views
  • 2013
  • September

Integrity Beef preconditioning creates financial advantage

The Integrity Beef Alliance is a Noble Research Institute-sponsored, cow/calf program that standardizes management decisions and supports value-added production practices. Producers in this program are already committed to retaining ownership of calves through a 45-day preconditioning program.
  • Videos

Beef Sustainability Panel Discussion | McDonald's Beef Sustainability Project

Representatives from McDonald's USA, Tyson Foods, Noble Research Institute, Beef Marketing Group (BMG) and the Integrity Beef Alliance previewed a two-year pilot research project at the 2017 Texoma Cattlemen's Conference in Ardmore, Okla.

  • News
  • Publications
  • Noble News and Views
  • 2017
  • December

Producer Perspective: Meredith Ellis Ulibarri

Meredith Ellis Ulibarri of G Bar C Ranch in Rosston, Texas, is among the Integrity Beef Alliance producers raising calves for a two-year national beef sustainability pilot project. She answers questions about the project.

  • News
  • Publications
  • Noble News and Views
  • 2017
  • December

Beef Sustainability: A Journey, Not an Endpoint

The entire beef value chain is engaged in a beef sustainability pilot project, which is testing U.S. Roundtable for Sustainable Beef indicators and metrics.

  • News
  • Publications
  • Annual Report
  • 2017 Annual Report

From Ranch to Restaurant

The story of beef is complex. It begins with a calf born on a ranch and continues two years. Dozens of people are involved from start to finish before the story ends at dinner. Though each person depends on the others, rarely does one see the full story. Together, they seek improved sustainability. First, they must connect.

  • News
  • Publications
  • Annual Report
  • 2018 Annual Report

For the Future

Meredith Ellis holds a deep appreciation for the ranch and its role in society.

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