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The story of beef is complex. It begins with a calf born on a ranch and continues two years. Dozens of people are involved from start to finish before the story ends at dinner. Though each person depends on the others, rarely does one see the full story. Together, they seek improved sustainability. First, they must connect.
Meredith Ellis holds a deep appreciation for the ranch and its role in society.
Noble Research Institute builds relationships with these farmers and ranchers and helps them reach their goals so they can pass on a legacy of healthy land for generations to come.
In 2017, representatives from Noble Research Institute, Integrity Beef Alliance, Beef Marketing Group, Tyson Foods, Golden State Foods and McDonald’s set out to test the U.S. Roundtable for Sustainable Beef metrics and align the segments of the beef supply chain.
Noble Research Institute presented Rusty Daniel with the 2020 Leonard Wyatt Memorial Outstanding Cooperator Award.