Results for pages tagged with "gordian knot strategies"
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A national coalition convened by the Noble Research Institute announced its intent to create a new voluntary environmental services market that benefits agricultural producers and improves the environment for society at large.
The latest request for proposals, which has just been released, is a communications RFP designed to solicit an agency of record to support the ESM program. The selected firm will help the ESM program develop its branding and positioning strategy and help devise outreach campaigns to ranchers and farmers, key stakeholders, investors, buyers, and program supporters.
Since the Noble Research Institute announced the creation of the new voluntary ecosystem services market Feb. 21, the steering committee and eight working committees guiding the effort have been exceptionally busy. This week, a request for proposals will be released to select companies to solicit an agency of record to support the ESM program.
The Ecosystem Services Market team convened a meeting with some of the major food and beverage firms in Chicago on November 1st to walk them through a draft modules of the ESM protocol. The meeting was well attended and we received terrific feedback that is being incorporated into the final protocol set for completion by year end.
In November we offered a preview of the ESM protocol to a number of food and beverage firms to seek feedback to incorporate into the final draft version of the methodology. We are teeing up another meeting with those corporate leaders in the spring of next year to share the final draft version of the protocol.