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Hugh Aljoe, director of producer relations, calls 2017 "the year of a new beginning." Here are a few highlights from the year.
The entire beef value chain is engaged in a beef sustainability pilot project, which is testing U.S. Roundtable for Sustainable Beef indicators and metrics.
In 2017, the Integrity Beef Alliance voted to include more bull breeds, modified requirements for breed composition for eligible calves, offered additional marketing avenues and a changed sale format, and continued developing the Integrity Beef Premier Replacement Female Program.