Search

Results for pages tagged with "beef sustainability"

7 Results found

  • Videos

The Future of Beef Sustainability at McDonald's: Townsend Bailey

Townsend Bailey, director of supply chain sustainability for McDonald’s USA, talks about McDonald's definition of "sustainable," the company's collaborations with the beef industry and other interested groups to move to more sustainable production, and the chain's future goals for beef sustainability.

  • Videos

Beef Sustainability Panel Discussion | McDonald's Beef Sustainability Project

Representatives from McDonald's USA, Tyson Foods, Noble Research Institute, Beef Marketing Group (BMG) and the Integrity Beef Alliance previewed a two-year pilot research project at the 2017 Texoma Cattlemen's Conference in Ardmore, Okla.

  • Videos

Defining Beef Sustainability: John Butler, Beef Marketing Group

John Butler, CEO of the Beef Marketing Group, talks about collaborations underway between the cattle industry and other interested parties to define and agree on measurements for the sustainable production of beef.

  • News
  • Publications
  • Noble News and Views
  • 2017
  • December

Beef Sustainability: A Journey, Not an Endpoint

The entire beef value chain is engaged in a beef sustainability pilot project, which is testing U.S. Roundtable for Sustainable Beef indicators and metrics.

  • News
  • Publications
  • Annual Report
  • 2017 Annual Report

From Ranch to Restaurant

The story of beef is complex. It begins with a calf born on a ranch and continues two years. Dozens of people are involved from start to finish before the story ends at dinner. Though each person depends on the others, rarely does one see the full story. Together, they seek improved sustainability. First, they must connect.