Results for pages tagged with "beef marketing group"
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Representatives from McDonald's USA, Tyson Foods, Noble Research Institute, Beef Marketing Group (BMG) and the Integrity Beef Alliance previewed a two-year pilot research project at the 2017 Texoma Cattlemen's Conference in Ardmore, Okla.
John Butler, CEO of the Beef Marketing Group, talks about collaborations underway between the cattle industry and other interested parties to define and agree on measurements for the sustainable production of beef.
Hugh Aljoe, director of producer relations, calls 2017 "the year of a new beginning." Here are a few highlights from the year.
The entire beef value chain is engaged in a beef sustainability pilot project, which is testing U.S. Roundtable for Sustainable Beef indicators and metrics.