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Results for pages tagged with "beef"

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  • Videos

The Future of Beef Sustainability at McDonald's: Townsend Bailey

Townsend Bailey, director of supply chain sustainability for McDonald’s USA, talks about McDonald's definition of "sustainable," the company's collaborations with the beef industry and other interested groups to move to more sustainable production, and the chain's future goals for beef sustainability.

  • Videos

Defining Beef Sustainability: John Butler, Beef Marketing Group

John Butler, CEO of the Beef Marketing Group, talks about collaborations underway between the cattle industry and other interested parties to define and agree on measurements for the sustainable production of beef.

  • Blog
  • One Noble Summer

For Our Plate and Yours: Why We Eat Beef

Avonlea Elkins, Morgan Hannabass, Courtney Hemphill, Ira Parsons and Seth Pratt discuss the role beef plays in fueling an active lifestyle.
  • Blog
  • One Noble Summer

Final summer thoughts: On beef, advocacy and the future

Looking back at what I've accomplished this summer, I must say I feel like the last few weeks have been the most beneficial.

  • All Articles
  • News Releases

Noble Offers Ranchers Beef Quality Assurance Certification

The Noble Research Institute will host a Beef Quality Assurance Certification seminar from 1:30-5 p.m. Thursday, March 14, 2019, at the Noble Research Institute Kruse Auditorium.

  • All Articles
  • News Releases

Oklahoma CattleWomen’s Selects Peterson as President

Noble Research Institute public relations coordinator Robyn Peterson was recently elected as president of the Oklahoma CattleWomen’s Association (OCW) for the 2019-2020 year.

  • All Articles
  • Publications
  • Noble News and Views
  • 2011
  • May

2011 Cattle Prices: Are They Real?

Many producers have questions about the cattle prices we are seeing in early 2011. Specifically, they want to know if these prices can be maintained and where prices are headed.
  • All Articles
  • Publications
  • Noble News and Views
  • 2014
  • July

Alternative culling method increases profits

To help provide producers options for managing and marketing cull cows, researchers at the Noble Research Institute and Oklahoma State University teamed up and conducted a study that evaluated the economics of two alternative management and marketing systems for retaining open beef cows.
  • All Articles
  • Publications
  • Noble News and Views
  • 2011
  • November

Integrity Beef Alliance: Marketing Value-stacked Calves

The beef cattle industry has several Value Added Calf programs through which beef producers may market calves. The Integrity Beef Alliance is one such program.
  • All Articles
  • Publications
  • Noble News and Views
  • 2005
  • October

Heterosis... Hype or Legit?

Now, it seems every publication you read or every expert you hear is talking about heterosis. So, you ask, "What's this fancy word 'heterosis,' and can I capitalize on it in my herd?" Well, simply put, heterosis is hybrid vigor.
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