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  • Videos

The Future of Beef Sustainability at McDonald's: Townsend Bailey

Townsend Bailey, director of supply chain sustainability for McDonald’s USA, talks about McDonald's definition of "sustainable," the company's collaborations with the beef industry and other interested groups to move to more sustainable production, and the chain's future goals for beef sustainability.

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The Noble Research Institute As A Cattle Producer

Dr. Evan Whitley, Manager of Noble's Center for Advanced Agricultural Systems and Technology, details the practices Noble uses with its own cowherd.

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Noble Research Institute: Public Forum Q&A

Bill Buckner, President and CEO, makes closing remarks at the program introducing the Noble Research Institute, then solicits questions about the new organization from event attendees.

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Adapting Stocker Cattle to Wheat Pasture

Bryan Nichols, livestock consultant with the Noble Research Institute, presents the results of this research project.

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2017 Cattle Market Update: Dr. Darrell Peel

After the roller coaster ride of the 2015-2016 cattle markets, Oklahoma State University professor Derrell Peel, Ph.D., looks at the factors that will affect inventories and prices in 2017 and beyond.

  • Videos

Beef Sustainability Panel Discussion | McDonald's Beef Sustainability Project

Representatives from McDonald's USA, Tyson Foods, Noble Research Institute, Beef Marketing Group (BMG) and the Integrity Beef Alliance previewed a two-year pilot research project at the 2017 Texoma Cattlemen's Conference in Ardmore, Okla.

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Defining Beef Sustainability: John Butler, Beef Marketing Group

John Butler, CEO of the Beef Marketing Group, talks about collaborations underway between the cattle industry and other interested parties to define and agree on measurements for the sustainable production of beef.

  • Videos

Granting and the new Noble Foundation

Noble Research Institute, created in 2017, will assume the philanthropy responsibilities of the historic Noble Research Institute while agricultural and research activities will continue as the Noble Research Institute.

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