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Within the Noble Research Institute core values exist three simple words: "Never fear challenges." We will not let the threat of failure or the perceived size of a task deter us from venturing into the unknown. This perspective changes how we approach problems and unleashes our ability to solve them.
Steve Rhines and Jeff Moen, of the Noble Research Institute, are the architects behind the creation of a new type of 501(c)(3) nonprofit public charity called an agricultural research organization, or ARO. They needed an act of Congress to create this new avenue for funding agricultural research.