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  • News
  • Publications
  • Annual Report
  • 2017 Annual Report

From Ranch to Restaurant

The story of beef is complex. It begins with a calf born on a ranch and continues two years. Dozens of people are involved from start to finish before the story ends at dinner. Though each person depends on the others, rarely does one see the full story. Together, they seek improved sustainability. First, they must connect.

  • News
  • Publications
  • Noble News and Views
  • 2020
  • April 2020

From the Pilot’s Seat: The Integrity Beef Sustainability Project

In 2017, representatives from Noble Research Institute, Integrity Beef Alliance, Beef Marketing Group, Tyson Foods, Golden State Foods and McDonald’s set out to test the U.S. Roundtable for Sustainable Beef metrics and align the segments of the beef supply chain.