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Meredith Ellis Ulibarri of G Bar C Ranch in Rosston, Texas, is among the Integrity Beef Alliance producers raising calves for a two-year national beef sustainability pilot project. She answers questions about the project.
The story of beef is complex. It begins with a calf born on a ranch and continues two years. Dozens of people are involved from start to finish before the story ends at dinner. Though each person depends on the others, rarely does one see the full story. Together, they seek improved sustainability. First, they must connect.