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Integrity Beef Alliance Set to Host Program Introduction Seminar

Posted Aug. 27, 2018

ARDMORE, Okla. — Cow-calf producers can boost their production efficiency by joining the Integrity Beef Alliance, which simplifies management decisions and increases the marketability of calves.

Cattle producers will have the opportunity to learn more about the Integrity Beef Alliance during an Introduction to Integrity Beef Seminar from 4 to 9 p.m. Tuesday, Sept. 18, at the Noble Research Institute Pavilion. Noble Research Institute consultants will discuss the two Alliance programs, a terminal calf program and a replacement female program, as well as record-keeping and member benefits. Current Alliance members will also share their perspectives during a Q&A time.

The Integrity Beef Alliance program, which the Noble Research Institute established in 2000, is a comprehensive beef production system founded on best management practices. The Alliance aims to produce high-quality, uniform, preconditioned calves that meet the needs of the next supply chain owner and ultimately consumers while improving returns for ranchers through value-added traits. Members typically see at least a 50-pound increase in weaning weights and even higher sale weight advantages compared with their own herds before they entered the program.

"Integrity Beef emphasizes progressive, sustainable management methods; ranch stewardship; and humane care for all livestock," said Robert Wells, Ph.D., Noble Research Institute livestock consultant and Integrity Beef Alliance executive director. "Large and small ranches benefit equally from participating in the Integrity Beef Alliance. Through uniform and elevated standard management practices, Integrity Beef producers' cattle far surpass industry standards for performance, quality, health and behavior."

Membership is not geographically limited to any area of the country. Any producer who is willing to adhere to the quality standards and protocols of the Alliance is invited to inquire about admission. Members become participants, if they are not already, of the Noble Research Institute's no-cost consultant program.

There is no registration fee for the seminar, and dinner will be provided. Preregistration is requested, as space is limited to the first 55 people who register. For more information and to preregister, please visit www.noble.org/events or call 580-223-5810.

Photo

Integrity Beef cows in the pastureThe Integrity Beef Alliance simplifies cow-calf producer management decisions and increases the marketability of calves through the production of high-quality, uniform, preconditioned cattle. Beef producers can learn more about the Alliance membership benefits on Sept. 18.

Noble Research Institute, LLC (www.noble.org) is an independent nonprofit agricultural research organization dedicated to delivering solutions to great agricultural challenges. Headquartered in Ardmore, Oklahoma, the Noble Research Institute conducts fundamental, translational and applied research; offers no-cost consultation and education to farmers, ranchers and land managers; operates seven research and demonstration farms; and educates students of all ages about science and agriculture. The Noble Research Institute was founded by Lloyd Noble, an Oklahoma oilman and philanthropist, in 1945 as The Samuel Roberts Noble Foundation to advance agriculture and land stewardship.

For media inquiries concerning the Noble Research Institute, please contact:
J. Adam Calaway, Director of Communications and Public Relations
580-224-6209 | 580-224-6208 fax

Robyn Peterson, Public Relations Coordinator
580-224-6294

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