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Farmers, Ranchers at Heart of National Ag Day Celebrations

The world depends on U.S. farmers and ranchers to produce food, fiber and feed as they care for their livestock, natural resources, communities and families.

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ARDMORE, Okla. — Today, Noble Research Institute joins millions of people across the United States in celebrating farmers and ranchers as part of National Ag Day, a day set aside each year to recognize agriculture’s contribution to society.

U.S. agricultural production exists in all 50 states and provides almost everything consumers eat and wear each day. Moreover, U.S. agriculture employs more than 10% of the nation’s workforce.

“Our founder Lloyd Noble once said, ‘… all good deeds start in the hearts and souls of individuals …,’ and nowhere is that more obvious than in the agriculture community,” said Steve Rhines, Noble president and CEO. “We hold a deep appreciation for the people who steward our nation’s grazing and crop lands, produce our food, and give so much of themselves for others.”

For the past 75 years, Noble has served farmers and ranchers through education, consultation, demonstration and research. Through its work in regenerative ranching, Noble continues to assist farmers and ranchers by providing knowledge and tools to manage the operational variables they can control while they build resilient soils, animals and operations to manage through the circumstances they cannot control, including weather and market fluctuations.

Regenerative ranching uses intentional interactions among soil, plants, water and grazing animals to help build resilience in the soils of the nation’s grazing lands. Regenerative agriculture capitalizes on such natural interactions to regenerate the soil and restore functionality of our nation’s grazing lands. Healthy soil is the cornerstone of a healthy ecosystem and a productive farm or ranch.

“We are honored to work beside our nation’s farmers and ranchers every day,” Rhines said. “When we help them see a solution to a nagging problem, reduce the complexity of their job, assist them to achieve lasting profitability, and, at the same time, help them improve the health of their land, we know that we our achieving our objective.”

Photo information

Images related to this press release can be downloaded directly from Noble Research Institute by following these links:

Rancher works with cattle in mob grazing study.
Regenerative ranchers, who manage with a view on the interconnectedness of the soil, plants, water and grazing animals, help improve water and air quality while also providing other beneficial services to society.
Ag Consultant discusses soil health with ranchers.
Regenerative agriculture builds healthy soil, which is the cornerstone of a healthy ecosystem and a productive farm or ranch.

Video information

A video related to this press release can be downloaded directly from Noble Research Institute’s YouTube channel by following this link:

People from across Oklahoma and the U.S. express their thanks to farmers and ranchers as part of Noble Research Institute’s 75th anniversary celebrations.

Noble Research Institute, LLC (www.noble.org) is an independent nonprofit agricultural research organization dedicated to delivering solutions to great agricultural challenges. Headquartered in Ardmore, Oklahoma, Noble’s goal is to achieve regenerative land stewardship in grazing animal production with producer profitability. Achievement of this goal will be measured by farmers and ranchers profitably regenerating hundreds of millions of acres of U.S. grazing lands. Noble aims to remove, mitigate or help producers avoid the barriers that deter the lasting use of regenerative, profitable land management practices in grazing animal production.

Researchers, consultants, educators and ranch staff work together to give farmers and ranchers the skills and tools to regenerate the land in a profitable manner. Noble researchers and educators seek and deliver answers to producer questions concerning regenerative management of pasture and range environments, wildlife, pecan production, and livestock production. Regenerative management recognizes that each decision made on the ranch impacts the interactions of the soil, plants, water, animals and producers. Noble’s 14,000 acres of working ranch lands provide a living laboratory on which to demonstrate and practice regenerative principles and ideas to deliver value to farmers and ranchers across the U.S.

For media inquiries concerning the Noble Research Institute, please contact:
J. Adam Calaway, Director of Communications and Public Relations
580-224-6209 | 580-224-6208 fax

Katrina Huffstutler, Senior Public Relations and Digital Marketing Coordinator | 817-223-2851

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