1. Events

February 11, 2020

Marketing Your Specialty Crops

Location

Noble Research Institute, Entry 5
Kruse Auditorium
2510 Sam Noble Parkway
Ardmore, OK 73401

Time

6:30 pm - 8:30 pm

Registration Fee

There is no registration fee for this event, but we ask that you preregister prior to the event.

You’ll now need to sign up for events through your new Noble account. By clicking “register,” you will automatically be prompted to create your free account. You can also use this account to tell us more about your interests and communication preferences.
Learn more about creating your Noble Account.

Level 3: Advanced

 

General Overview

The ever-increasing demand for locally grown fruit and vegetables continues to present growers with new and diverse marketing opportunities. While marketing can be as simple as selling melons out of the back of a pickup truck on a country road, there is typically much more to consider when it comes to effectively marketing a wide range of produce in a safe and profitable manner. Taking the time to plan and develop a marketing strategy can help you more successfully sell your produce. Whether you are a seasoned marketer or a new grower researching marketing alternatives, you will find this course helpful.

What You Will Learn:
  • The advantages and disadvantages of specialty crop markets
  • Marketing opportunities
  • About using social media for marketing
  • The importance of food safety
  • Marketing resources
  • Food trends
  • How to successfully meet your consumers’ needs
How You Will Learn:
  • Seminar presentations
  • Classroom discussion
  • Q&A
Who Should Attend:
  • Market gardeners currently engaged in growing produce for local markets
  • Those who are exploring the option of growing produce for local markets
Related Courses:
  • Managing Crops in Hoop Houses
  • Demonstrating Sprayers for Specialty Crops
  • Demonstrating Irrigation Systems for Specialty Crops
  • Building a Better Hoop House
  • Ensuring Food Safety for Specialty Crops
Related Resources:
Guest Speaker:
  • Chris Kirby, Marketing Coordinator, Oklahoma Wheat Commission
Kruse Auditorium Directions

Kruse Auditorium Map

Download Map