1. Events

August 13, 2020

Improving Pecan Profitability With Marketing Strategies


Noble Research Institute, Entry 5
Kruse Auditorium
2510 Sam Noble Parkway
Ardmore, OK 73401


8:30 am - 11:30 am

Registration Fee

There is no registration fee for this event, but we ask that you preregister prior to the event.

You’ll now need to sign up for events through your new Noble account. By clicking “register,” you will automatically be prompted to create your free account. You can also use this account to tell us more about your interests and communication preferences.
Learn more about creating your Noble Account.

Level 4: Master


General Overview

Pecan growers who have successfully managed their crops can take their operations to the next level by learning alternative ways of marketing their pecans to increase the potential profits. However, understanding what it takes to diversify the ways of marketing pecans can be overwhelming.

This workshop will provide information on strategies you can use to market your pecan crop outside of the wholesale market and give you a better understanding of how the sheller/accumulators determine the price they are paying for your pecans. You’ll also learn about regulations and food safety requirements for selling directly to consumers.

What You Will Learn:
  • Alternative ways of marketing pecans outside of wholesale
  • Regulations and food safety needed to meet alternative market requirements
  • Advantages and challenges of vertically integrated pecan production
  • The detailed process of wholesale marketing
How You Will Learn:
  • Seminar presentations
  • Q&A
Who Should Attend:
  • Pecan producers who are currently in pecan production and want to improve their marketing strategies
Related Courses:
  • Controlling Pests in Pecan Orchards
  • Pruning Pecan Trees for Improved Production
  • Understanding Irrigation Systems and Technology for Pecans
  • How to Establish a Pecan Orchard
Related Resources:
Guest Speaker(s):
  • William McGlynn, Ph.D., Oklahoma State University, Horticultural Processing Specialist
Kruse Auditorium Directions

Kruse Auditorium Map

Download Map