What an amazing year in the cattle industry! One year ago, cattle prices had been at all-time nominal highs. Today, prices for steer calves are even higher (Figure 1).
It appears that through the combination of high prices and ample grass, your cow herds have truly become "cash cows." In the business world, cash cows are products that generate a steady, dependable flow of cash. Cash cows are typically business units that provide needed funds for reinvestment in other areas or products. Some of the profits of the last two years are dearly needed to compensate for the drought-induced lean years since 1996. However, many operations will have profits left for purchases and investments. In our society, there will be many possible alternatives for monies generated by profitable cow-calf enterprises.
Investing in the Future
Cow-calf producers should consider investments that will enhance the future profitability of their operations. The temptation will be great to purchase a new pickup or upgrade to a better line of farm equipment. These types of purchases will no doubt make life easier, but will they ensure profits next year and the year after? Better choices might be to identify key areas of the operation where investments will lead to lower future production costs or increased quality and quantity of production.
Thought for the month: Change is inevitable in a progressive society. Change is constant. – Benjamin Disraeli, 1867
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