The social media phenomenon has impacted millions of people around the world as well as almost every major industry. Despite its popularity, many individuals are still unsure of the technology's purpose and value. To understand social media, you first need to understand how it differs from traditional media television, radio and newspaper. These communication outlets gather, sort, filter and provide information, but the interaction ends there. It is one-way communication. They produce. You receive.
As its name implies, social media (e.g., Facebook, Twitter and LinkedIn) involves interaction specifically with those who share your interests. An organization or person using social media offers information, but then audiences are allowed and encouraged to provide feedback. Social media also allows us to communicate in "real-time," sharing information as it happens and without the filter of traditional media. This unfiltered interaction feeds social media use among all age groups.
Many believe social media platforms are used primarily by teenagers. However, recent research reveals that 62 percent of all social media users are between 25 and 54 years old with 55- to 64-year-olds making up another 10 percent. This means that more than three-fourths of users are not teens.
The Noble Foundation recently began using social media to reach more audiences and expand the organization's ability to provide valuable information to producers. The Noble Foundation is now on Facebook (facebook.com/noblefoundation), Twitter (twitter.com/noblefoundation) and Flickr (flickr.com/noblefoundation). Each site provides a look inside Noble's vital work in agricultural programs, research and plant science. Additionally, Noble's posts on these sites are designed to advocate for agriculture and educate those outside of the industry.
The Noble Foundation Facebook page provides an in-depth look at the people, programs and research occurring every day on the organization's Ardmore, Okla., campus. Photos of visitors and tours are being posted, and interesting links, videos and useful information will be available as well.
Noble's Twitter account offers real-time news about agricultural issues, as well as tidbits of timely advice. Through Twitter, Noble Foundation consultants will relay necessary tips to farmers and ranchers on timely agricultural issues. If, for instance, a particular pest is moving into the area (such as army worms did in 2010), consultants can alert producers through our Twitter account.
The Noble Foundation Flickr page offers a catalog of photographs highlighting every aspect of Noble activities, including history, infrastructure, research and agricultural programs. These images are available for noncommercial use by all audiences.
Social media is revolutionizing how we communicate and interact. The Noble Foundation's desire is to provide agricultural producers with the most relevant information. Most importantly, we want to hear from you. Visit our Facebook page or follow us on Twitter, and give us some feedback. That's what social media is all about.